Guides
Practical, evidence-based guides for handmade and craft sellers — platform-specific selling tips for Etsy, Amazon, eBay, Pinterest, Instagram, and 15+ other marketplaces across Europe, Russia, and beyond.
- Etsy SEO: how many tags and title length actually works
How many tags an Etsy listing should use, the real title length limit, and how tags and titles do different jobs in Etsy search.
- How many hashtags should a handmade shop use on Instagram?
Why 5–15 well-chosen hashtags usually beats maxing out at 30, and how to mix hashtag types for a handmade Instagram shop.
- How to write an Etsy product description that sells
A structure for Etsy descriptions that leads with the buyer, covers the practical questions, and avoids keyword-stuffing the body text.
- Product photos without a professional camera — what actually matters
Why light, background, and consistency matter more than equipment, and how to shoot a sellable product photo set with just a phone.
- Does translating your Etsy listings actually reach more buyers?
What Etsy translates automatically, why sellers add their own translations anyway, and how to prioritise which languages to cover.
- Pinterest SEO for handmade shops: what actually works now
Why current Pinterest guidance favours 2–5 keyword-supporting hashtags over the old 20+ approach, and what actually drives Pinterest search today.
- Fler.cz: co potřebuje vědět tvůrce, který na něj chce prodávat
Kdo může na Fleru prodávat, kolik to stojí, a jak psát název a popis, když platforma přesný limit znaků nezveřejňuje.
- Amazon cut product titles to 75 characters — what Handmade sellers need to know
Amazon's platform-wide title limit dropped from ~200 to 75 characters on 2026-07-27, plus the new Item Highlights field and Handmade's fees/eligibility.
- eBay title optimization for handmade sellers
Why eBay's 80-character title limit rewards front-loaded keywords, and why item specifics matter more to search than the description does.
- TikTok Shop for handmade sellers: what actually affects visibility
Why image count drives TikTok Shop's quality tiers, the AI-generated-photo disclosure rule, and what it takes to get approved to sell.
- Selling handmade items on Facebook Marketplace
A title formula that works, why detailed descriptions cut down on messages, and where Marketplace fits alongside a dedicated shop.
- Selling handmade items on Vinted: what buyers actually respond to
Why Vinted's 0% seller commission shapes how buyers compare prices, and what to know about payouts and photos.
- Depop: hashtags, tone, and what actually sells
Why Depop rewards casual, conversational listings, and why 3–5 accurate hashtags beats tag-stuffing (which risks account suspension).
- Folksy: the UK-focused alternative to Etsy for handmade sellers
Folksy's fees, free listing tier, and why its smaller, strictly-handmade UK marketplace often suits sellers who prioritise margin and fit.
- Faire: selling wholesale to shops instead of directly to buyers
How Faire's application, fees, and retailer-facing listing copy differ from selling direct-to-consumer.
- On-site SEO basics for a maker's own website
Practical title-tag and meta-description length targets, and how long a product description should actually be.
- Shopify product page SEO: what to actually fix
Why Shopify's auto-generated SEO fields need manual overrides, and the title/description conventions that actually help.
- Allegro: limit 75 znaków w tytule i jak naprawdę działają opłaty
Limit tytułu, realne koszty sprzedaży (prowizja, opłata transakcyjna, wyróżnienia) i abonamenty na Allegro.
- Verkopen op Bol.com: wat het echt kost en hoe je titel gevonden wordt
De drie kostencomponenten per bestelling, en hoe je titel en beschrijving opbouwt zodat ze gevonden worden.
- Ярмарка Мастеров (Livemaster): сколько это стоит и как устроена площадка
Разница в комиссии между ИП/компаниями и самозанятыми, и почему у площадки нет своего склада.
- Ozon: почему карточка товара обязательно должна быть на русском
Требование к языку карточки, более строгая модерация товарных знаков, и изменение комиссий с августа 2026.
- Wildberries: комиссии и одна ошибка в карточке, которая стоит дорого
Как категория и схема работы влияют на комиссию, и почему незаполненные габариты увеличивают логистический тариф в 25 раз.
- Авито: заголовок до 50 символов и почему длинное описание не работает
Реальные лимиты заголовка и описания на Авито, и рабочая формула короткого продающего заголовка.
- ВКонтакте: как устроен магазин товаров для хендмейд-продавцов
С чего начать продажи через магазин ВКонтакте, продвижение через каталог товаров, и ориентиры по марже для хендмейда.
- Selling in person: price tags, notes, and what a market stall actually needs
Why price tags need to work from arm's length, pricing math that still applies offline, and why a thank-you note is a real retention tool.